Technology hasn’t changed our basic human nature, but it has changed the way we consume. Marketing to the new consumer requires a rethink of the way we create communications and use media. Advertising needs to be disposable, ideas need to be the medium, and the consumer needs to be invited into the brand. Come get inspired as Guy Barnett, cofounder and creative director, and Paul Parton, partner, share their perspectives.The session is Friday, October 10, 11 a.m. – 12:30 p.m. at VCU Brandcenter, 103 S. Jefferson St.
