Virginia Commonwealth University’s 40th anniversary is a chance to celebrate the contributions that VCU faculty, staff and students have made in the community. Of the hundreds of examples of community initiatives, VCU will showcase and celebrate 40 Acts of Caring.The School of Mass Comm’s CreateAthon onCampus, created and directed by Associate Professor Peyton Rowe, has been recognized as one of those 40 Acts of Caring.
CreateAthon and the other examples of university-community partnerships will be honored at the university's 40th Anniversary Celebration on Friday, October 24, as well as the university’s October 25 Monroe Park Festival.
One of the 40 finalists will be honored with VCU's Currents of Change award.
During CreateAthon on Campus—a 24-hour creative blitz that took place during Spring Break 2008—Mass Comm students worked in teams to produce marketing and advertising services for 12 area nonprofits. During the event, local professionals were on hand to mentor the students, ensuring high quality and effective materials.
Some of the completed work included four identity packages of logos, letterheads, business cards and envelopes; a web site; a brochure; eNewsletter; brand and marketing plans; a digital presentation; and five video spots.
According to Rowe, her students met and exceeded her expectations.
“I’m so proud of the students,” she said. “They all rose to the occasion at all levels: the concepts, the work (and) the presentations. After four years in the making for me, CreateAthon onCampus was everything I had hoped it would be.”
