Mass Comm alumnus and advertising executive, Doug Burford, has just written a book on his life in the industry and will be participating in a book signing at the Barnes & Noble on campus Jan. 29 at 1 p.m. Burford will be donating a portion of the proceeds from the book to the School of Mass Communications.
Agency Reveals All by Doug Burford takes readers from humble beginnings in Richmond, to Madison Avenue, to the jungles of Africa, all in an effort to encourage young people to go into advertising and show business owners how to produce effective advertising. It’s over 200 pages, comes with a thirty-minute DVD, and is really three books in one:
- It tells readers things they’ll need to know to get a job in advertising.
- It explains how to “Burf” people.
- It describes the looney world readers are about to enter.
